“One for One” Initiative Dedicated To Planting Trees Around The World.
June 1, 2020. London, United Kingdom.
GIBIE™, the sustainable, luxury and utility-based bed and bath linen company, today announced a partnership with One Tree Planted that aims to plant 50,000 trees for landscape restoration in 2020. For every sale of its bath towel, GIBIE™will plant one tree.
“Working with One Tree Planted is a great fit for GIBIE™,” said GIBIE™’s founder and Chief Executive Officer, Hitesh Anand. “Sustainability is at the core of our business model, and while we make a tremendous impact through our herbal dyeing methods with zero chemical discharge, it’s great to have another way to give back and help the environment. ”
The objectives of this new partnership include:
“We’re excited for the opportunity to work with GIBIE™ on such an impactful project,” said One Tree Planted founder and Chief Environmental Evangelist, Matt Hill. “We admire the company’s commitment to planting a tree for every product sold. It’s a prime example of how textile brands can make positive change for our planet.”
The partnership is designed to be simple for customers to get involved in global reforestation. For every bath towel sold from GIBIE™’s inventory, the company will donate $1 to One Tree Planted to plant one tree. The trees are planted by local partner organisations and community volunteers in areas where there has been deforestation.
GIBIE™, registered and head quartered in London City of United Kingdom, is a sustainable luxury and utility-based bed and bath linen company. Since inception, we have balanced purpose and profit, with a focus on providing the finest bed and bath linen through an amalgamation of modern design and 5000-year-old Ayurvedic dyeing techniques. At GIBIE™ we believe that there are sufficient resources available in our nature that can be used to develop superior fabrics through innovative methodologies that can make today's chemical-intensive textiles less relevant. Our objective is to tap into the amazing benefits and utilities that come with natural fibres and dyes and implement them through the latest technologies. Today we have developed some of the finest utility-based and sustainable linen in the world. For each GIBIE bath towel purchased, we plant one tree to preserve our plants for generations to come. To learn more, visit www.gibie.co.
One Tree Planted is a 501(c)(3) non-profit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and experts to create an impact on nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals. To learn more, visit onetreeplanted.org
Name: Himanshu Arora
Title: Business & Communications Manager